China Tourism Promoted in Vienna as Part of the China-EU Tourism Year Program
On the evening of March 11, the Chinese dragon dance was put on outside Palais Niederösterreich, a famed palace in Vienna, to welcome the arrival of more than 230 guests representing local and Chinese tourism authorities, tourism enterprises, associations and media outlets for the 2018 "Beautiful China - The Great Wall" themed tourism promotion campaign.
This promotion was one of the important activities under the framework of China-EU Tourism Year, and the largest tourism exchange activity between China and Austria in recent years. Chinese Ambassador Li Xiaosi and Austrian Secretary General of the Ministry of Sustainability and Tourism Josef Plank attended the bilateral business fair and matchup in the tourism industry.
Ambassador Li remarked: "China and Austria are both rich and complementary to each other in tourism resources. Tourism cooperation has become a highlight of our bilateral relations. From January to November last year, more than 850,000 Chinese tourists visited Austria as the first leg of their outbound tour and 1.2 million Chinese arrivals spent at least one night in Austria, seeing a significant increase from the previous year. During the upcoming April visit to China by Austrian President His Excellence Alexander van der Bellen, we will further align our development strategies, and advance friendly cooperation in various fields. I believe that President van der Bellen’s trip will surely have an important positive impact on our bilateral tourism cooperation."
Secretary-General Joseph Plank said that since 2012, both the number of Chinese arrivals and that of Chinese overnight stays had doubled, which was the most convincing evidence of growing bilateral relations between the two countries. Austria was the fifth most popular European destination for Chinese tourists, and their favorite destinations were the capital city Vienna and the state of Tyrol. He continued that it's possible to diversify tourism cooperation between the two countries. He hoped that by making the best of China-EU Tourism Year, the two might strengthen education and training cooperation between higher tourism institutions, and share experience in winter sports tourism, infrastructure construction and destination development.
Zhang Xilong, head of the Chinese tourism delegation, introduced the latest outcome of China's vigorous efforts in developing high-quality tourism, and presented with facts and data about the continuous improvement in comprehensive tourism facilities and environment and in tourist services in recent years. Information about the agenda of the China-EU Tourism Year program, Beijing 2022 and winter sports tourism, and Beijing-Tianjin-Hebei 144-hour transit visa-free policy was also shared.
This promotion was presided over by Austrian sinologist Dr. Margareta Griessler-Hermann in both Chinese and German. Videos and PPTs were employed to show the audience the long history and cultural connotation of the Great Wall, tourist attractions along it, and the rich and colorful image of "beautiful China." On the same day, Chinese traditional dragon dance was staged at the front square to entertain the public.
The climax of the evening came when the Chinese lion dance team took the stage. Ambassador Li and Secretary-General Joseph Plank joined the stage to add the finishing touch to the eyes of the lion, unveiling the "China beyond Your Imagination" Tourism Promotion Season in Austria. Later the Austrian media's China tour, and the Danube River Dragon Boat Race and the Austrian mayors' China tour will be launched successively. Source: CNTA Department of Tourism Promotion and International Liaison (Photo credit: Liu Xili)